Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 4

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Evaluation: What have you learned from your audience feedback?

I used audience feedback for research into my ancillary products and after I had produced my music video and both ancillary products. I constructed a questionnaire for my target audience of females aged 15-25 to answer so that I could gain information which I could then use when it came for me to produce my ancillary products. I published the questionnaire on Facebook allowing my target audience to complete it. I showed the results of the questionnaire in the form of a Powerpoint presentation:-

research Questionnaire

I found the results of my questionnaire practically helpful in identifying the conventions of both my ancillary products. It also allowed me to know what format of CD avert my target audience finds more effective. This was a whole A4 page which I consequently used in my CD advert.

After I had produced my music video I uploaded it onto Youtube and then from Youtube onto my Facebook where I received my audience feedback.The feedback I received was mainly positive, for example ‘I like how you've used colour to show the contrast between the different time periods. And the superimposition effect of Owen disappearing = amazing.’ This was reiterated through many of the audience feedback. The feedback showed me that the themes I included in the music of the used of black and white clips to differentiate from the past and present, this is also true of the fading out shots to show that Owen was no longer alive. The emotive feelings I wanted to portray throughout the music was also picked up on in my audience feedback ‘it’s made me feel sad :'( that’s how believable it is’. The video also received 11 'likes', which’s shows the positive response the video obtained.The one piece of constrictive criticism I received was ‘maybe the only negative comment I can make is your facial expressions in relation to what you're saying when you're lip synching.’ This is a minor criticism as it relates to acting skill and not the constriction of the video itself.

The feedback I have received on youtube is more limited than Facebook as it is such a large website with thousands of videos uploaded a day. Youtube also works by the scribers and I have no had the time to build up a fan base to view my video. The feedback I have received from Youtube has been positive with 64 views in the last 4 days it has been uploaded. It has also received 3 'likes' and one comment saying ‘very good :)’.

I am happy with the feedback and ‘likes’ my music video has received. It shows a positive reaction for a wide target audience through the two websites. This is important as the primary goal of a music video is to entice the audience and engage with them to purchase the single.

The comments I received about my digipack front cover were positive, talking about the symbolism of the flower being the only thing in colour and the overall look. As well as this I received constructive criticism about my digipack back cover. These comments were: ‘perhaps change the numbers of the heart around so they're clockwise and not anti’ and ‘normally on albums, I tend to find the title song is the second track, not the first.’ I found the constrictive criticism very helpful as it allowed me to alter my product so that it looks more authentic and appeal more to my target audience.

The comments I received about my CD advert were mainly positive, such as ‘the flower effect is absolutely great, it’s like a source of light, source of hope perhaps. it has a stunning effect!’ and ‘I think the flower looks really good and the whole pose and stuff fits in with the theme of the song :) like the contrast between the black and white background and yellow flower’. These comments are very pleasing as it shows that my target audience can see the reasoning of why I have constructed my advert in the given way. I received one piece of constructive criticism about my advert and this was: ‘i think the colour of the text at the bottom could do with some colour changing to make it more visible’. I looked into using the constrictive criticism given but the visibly did not alter at the issue was the reflection of the sun light. To change this i would have had to retake the whole picture.

Overall, I am happy with the feedback I have received for all of my three products as the positive comments show that my products are being received in the way I have intended then to be, and I was able to use the constructive criticism to improve my products.

  

Evaluation: How effective is the combination of your main product and ancillary tasks?

Evaluation how effective_is_the_combination_o

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Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation

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Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In the above videos I have highlighted how my music video fits typical conventions which I researched in my planning stages. As well as showing the conventions i have met i have also explained the decisions i have made and the reasoning behind them.
video still to be added.

Final digi pack

From the audience feedback I received I have made changes to the back cover of my digiack. The changes I have made are: changing the numbers of the heart around so they're clockwise and not anti as this is more of a conventional way of reading, and I have changed the album song to track 2 instead of track 1 as this is more typical feature on CD covers. I did not change the colour of the writing on my CD poster as the reflected light affected ay colour I changed it to. This would be important to remember the effect lighting has when taking a picture for another product.

Audience feedback on digipack and CD advert

After I had finished my digipack and CD advert I too screen shots of them and uploaded the pictures to my Facebook so that I could get audience feedback. This is possible as Facebook is a web 2.0 website allowing users to comments on posts. Here was the feedback I gained:

The comments I received about my digipack front cover were positive, talking about the symbolism of the flower being the only thing in colour and the overall look. I received constructive criticism about my digipack back cover. These comments were: ‘perhaps change the numbers of the heart around so they're clockwise and not anti’ and ‘normally on albums, I tend to find the title song is the second track, not the first.’ From these comments I am able you the constructive criticism to change and improve my product.

The comments I received about my CD advert were mainly positive, such as ‘the flower effect is absolutely great, it’s like a source of light, source of hope perhaps. it has a stunning effect!’ and ‘I think the flower looks really good and the whole pose and stuff fits in with the theme of the song :) like the contrast between the black and white background and yellow flower’. These comments are very pleasing as it shows that my target audience can see the reasoning of why I have constructed my advert in the given way. I received one piece of constructive criticism about my advert and this was: ‘i think the colour of the text at the bottom could do with some colour changing to make it more visible’. I am able take this piece of constructive criticism into account to try and improve my product.

Overall, I am happy with the feedback I have received for my digipack and CD advert as the positive comments show that my products are being received in the way I have intended then to be, and the constructive criticism allows me to take on board audience feedback to improve my products.

CD poster

CD advert plan

From making my Digipack i have been able to plan my advert. For my advert  i am going to use the same picture and title of the artist and song from the front cover of my digipack. At the bottom of the page I am going to add writing with information of the release date. I have decided to do this as i want to have a continuous theme running through both products by using the same picture and titles.

Digipack

                                                   Front cover and spine.

                                                          Back cover

Inside panels and spine.

DIgipack plan

Front cover and spine:

For the front cover I have decided to go with a picture of the artist (typical convention) sitting on some grass holding a yellow Daffodil, with her guitar lying on her legs (instrument also convention).  The picture will be in black and white apart from the yellow Daffodil. I have decided to do this because by only having the flower in colour it draws the attention of the possible target audience. I wanted a shot using a flower as this gives the connotations ‘Daffodil symbolizes regard and chivalry. It is indicative of rebirth, new beginnings and eternal life. It also symbolizes unrequited love. A single daffodil foretells a misfortune while a bunch of daffodils indicate joy and happiness.’  http://www.theflowerexpert.com/content/aboutflowers/flower-meanings Giving these connotations I felt that using a Daffodil fits well in representing my chosen song and video as it is about love and losing someone. The artists name and the name of the album are in the top left corner. I have placed them here because this is how people read from top to bottom and from left to right. The writing style is going to be curvy to give the impression it is a women’s handwriting. I want this effect as i want the target audience to feel that the artist has wrote it herself so that it makes it easier for them to relate to her.  The writing will be in black and white to stand out from the background.  In the bottom right corner I am going to have smaller writing in capital letter in plain writing reading debut album and then names songs from the album. I have added this as it gives the target audience information about the album, making them more likely to purchase it.  For the spine I will have the name of the artist and the name of the album written in the same writing as on the front cover on a black background. 

Back cover:

For the back over I am going to use a still image from my music video of a close up shot of the couple holding hands. The shot is in black and white which will continue the theme from the front cover. The titles of the songs will be positioned in a heart shape over the couple’s hands. I have decided to do this to represent the theme of love and so that the target audience has a clear sign of what the songs in the album are about.  In the bottom right I will have a barcode to give authenticity. I will also include record labels and a phrase about cope write to also add to the authenticity.

Front inside panel and spine: 

For the front inside panel I am going to have a close up shot of the Daffodil in the picture used for the front cover. I am doing this to reiterate the connotations of the flowers to show meaning. For the spine I am going to have it plan black to separate both inside panels.

Back inside panel:

For the back inside panel I am going to have the close up shot of the Daffodil again to reinforce its importance and meaning.