High school never end music video- made in class

In class we were given the task of making a music video showing the typical conventions. The song we choose to do was High School Never Ends by Bowling for Soup.We decided to make a music video to this song as the lyrics allowed us to create matching visuals with the lyrics, giving the video humours twist and also use the school environment.

We went about following the conventions by fist looking at Goodwin's analysis of music videos and then looking at the lyrics to see where we could incorporate the conventions into the song. We had to choose one verse and then the chorus. The verse we choose was:

 Reese Witherspoon, she's the Prom Queen
Bill Gates, Captain of the chess team
Jack Black, the clown
Brad Pitt, the quarterback

We decided to use this verse as we could all take on a role to match the lyrics with visuals.

Fulfilling Goodwin's analysis of music videos:

1.       Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

Form looking at this still image you can see that for the chorus we did our own take on a stage performance.

2.There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting). 

Form looking at this still image you can see that this image matches with the lyrics ‘Reese Witherspoon, she's the Prom Queen’ as this is the image which is being portrayed.

3.There is a relationship between music and visuals (either illustrative, amplifying, contradicting). we have linked the music and visuals by the speed of the edditing matching the beat of the music.

4.The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). this can being seen by loking at the first still image again as in the chorus there are close-ups of the artist. 

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

This still image shows the notion of looking as a mirror has been used with the ‘quarterback’ admiring himself and also winking at the audience. 

6. There is often intertextual reference (to films, tv programmes, other music videos etc). there is no real visual  intertextual references but the lyrics of the verse talks about different celebrities.